Joe Francis and AVN Recognize an Industry Icon

joe francis with steve hirschLifelong friends in and outside of the business, Joe was asked to present Vivid Entertainment Founder Steve Hirsch with the Visionary Award at the 2012 AVN Awards in Las Vegas. Hirsch became the first recipient of the prestigious honor after spending a couple of decades transcending a sometimes challenging industry while virtually making Vivid a household name. Joe opened with an eloquent intro saying, “I’m humbled and honored to present this award to a visionary, a mentor and a true friend of mine,” before a packed house at The Hard Rock Hotel and Casino on the famous Vegas strip.

Joe and Steve at the AVN red carpet arrivals
Joe presents Steve the AVN Visionary Award